BirminghamBiography

The record.

Fifteen years in front of clients. Chief executive of his own healthcare company. Trading and business consultations for the people who book an hour.

Addam learned the trade where it is hardest to fake: on the floor. Retail leadership at Debenhams taught him how a room actually runs. Premium car sales at BMW, with Sytner Birmingham, taught him pace, discretion, and how to look after people spending serious money.

As Head of Sales at Baldan Group he led aesthetic technology across the Midlands, generating more than a million pounds and finishing first in his division. He was Head of Key Accounts for Sweden & Martina, responsible for clinics, groups, and a portfolio above £1.2 million. He does not hold that role now.

In 2026 he founded BioWaste Solutions Group and became its chief executive. The company collects clinical and medical waste for dental practices, aesthetic clinics, GP surgeries, vets, and other healthcare providers. Alongside it he takes trading sessions and business consultations. The standard is the one he sold with: arrive, stay compliant, and make the client’s day simpler.

The goal isn't to be better than anyone else. The goal is to be better than you were yesterday.
Addam Sattar seated in a dark shirt at an evening venue
Evening Birmingham.

Selected work

Figures he has published.

From the roles themselves. No invented trading returns.

02

£1.2m implant portfolio

Former Head of Key Accounts, Sweden & Martina. 25% annual growth, 120% of target, £500k+ in new business.

03

£1m+ aesthetic sales

Head of Sales, Baldan Group. First in the division.

04

BMW, Sytner

Ahead of unit and finance targets on a premium marque.

05

33,987 followers

@addam.sattar. The public record of the work, kept current.

06

Fifteen years

Retail, automotive, aesthetics, dental implants, and the company he founded.

  1. Debenhams, Birmingham

    Store leadership of the Lotus concession.

  2. BMW Group · Sytner

    Sales executive, ahead of unit and finance targets.

  3. Head of Sales, Baldan Group

    Aesthetic technology across the Birmingham area.

  4. Sweden & Martina

    Former Head of Key Accounts. A seven-figure book.

  5. BioWaste Solutions Group

    Chief executive. Clinical waste, plus trading and business consultations.